Practical Tools for Nonprofits

Design on a Dime

Quality website and marketing tools are important—but a nonprofit budget still has to stretch. These are affordable services I would personally recommend.

Start With the Right Tools

A Stronger Website Doesn’t Have to Mean an Unlimited Budget.

There are many low-cost options available, but price alone does not tell you whether the service is good—or whether help will be there when you need it.

From website content and optimization to bringing more people to your site, I’ve gathered a practical list of quality services that are affordable.

01

Website Hosting

Gandi

A useful home for organizations that need hosting plus email, website backups, usage statistics, and other practical services.

Try Gandi
02

Image Creation

Canva

A friendly design tool for non-designers that helps nonprofits create polished, consistent graphics for websites, blogs, and social media.

Try Canva
03

WordPress SEO Plugin

Yoast SEO

Helps make the information on each page easier for search engines to understand, catalog, and show to people searching for your mission.

Try Yoast SEO
04

Email Marketing

Mailchimp

An always-on marketing platform that can help you find your people, grow your audience, and stay connected beyond the occasional newsletter.

Try Mailchimp
05

Website & Marketing Analytics

Google Analytics

Shows how visitors find your website, which pages matter to them, and whether they are taking actions such as donating or signing up.

Try Google Analytics
06

Keyword & Search Data

Google Search Console

Reveals the search terms people use to find you and highlights opportunities to strengthen your website’s visibility.

Try Google Search Console
07

Search Advertising

Google Ad Grants

Offers eligible nonprofits up to $10,000 per month in Google Search ad credit to increase awareness, donations, and volunteer interest.

Try Google Ad Grants
08

Password Security

LastPass

A password manager for creating and storing unique passwords, so your organization does not have to rely on memory or reuse credentials.

Try LastPass

What My Clients Say

“Before working with Genia, our website was difficult to navigate and not secure. With Genia’s help, we now have a website that’s engaging, easy to navigate, and comfortable for donations. Her work helped donations for our next annual event increase by $10,000.”
Paige Harris Cleburne Education Foundation

Ready for a Partner?

Telling the story about those you serve does more than describe your cause—it motivates listeners to get involved so they can make a difference, too.