The Nonprofit Website Library

Online Marketing Tips for Nonprofits

Twenty-four practical articles on websites, storytelling, search, email, donations, and the work of turning attention into meaningful support.

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24 articles

How to Design an Effective Donation Page

Create a focused donation experience that builds trust, removes friction, and makes the next step feel clear.

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Online Marketing: The Power of Storytelling

Use stories to help supporters connect with your mission, remember your message, and feel moved to act.

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Why Update WordPress, Themes, & Plugins?

Understand how routine updates protect your website’s security, stability, and day-to-day performance.

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5 Ways to Get More Subscribers to Sign Up

Make your email sign-up more visible, valuable, and inviting so more visitors choose to stay connected.

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Engage More People With Facebook Groups

Turn a social audience into a stronger community by using groups to build useful, ongoing conversations.

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The Power of Imagery to Online Marketing

Choose images that earn attention, strengthen your message, and help people connect emotionally with your work.

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How to Create a Powerful Post-Donation Thank You Page

Keep the relationship moving after a gift with a thank-you page that informs, affirms, and invites connection.

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Tips for Setting Up Your Website’s Donation Page

Build a donation page that feels secure, explains impact, and gives supporters an easy path to completion.

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How to Attract Millennial Donors and Volunteers

Reach younger supporters with transparent communication, clear impact, and meaningful ways to participate.

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How to Make Marketing Your Nonprofit Less Stressful

Create a simpler, more sustainable marketing rhythm that a busy nonprofit team can realistically maintain.

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Why Having a Website Matters, Even To Nonprofits

See why a trusted digital home matters for visibility, education, fundraising, and long-term community support.

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Keeping Up With Your Nonprofit’s Website Maintenance

Stay ahead of broken links, outdated details, security issues, and other maintenance tasks that affect trust.

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Happy Make Up Your Own Holiday Day

Use creative observances and timely ideas to give your content calendar a fresh, memorable spark.

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5 Ways to Effectively Present Your Organization’s History

Turn dates and milestones into a story that helps potential donors understand your roots and your impact.

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What’s SSL? Why Does My Website Need It?

Learn how SSL protects visitors, supports donor confidence, and helps your website signal that it is trustworthy.

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The Anatomy of an Effective Homepage

Give your homepage the essential structure visitors need to understand your mission and take the next step.

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4 Podcasts Every Nonprofit Leader Needs In Their Life

Discover four accessible podcasts with ideas for leadership, fundraising, management, and nonprofit growth.

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Google Ad Grants: Advertising to Increase Awareness, Boost Donations and Volunteer Efforts

Explore how eligible nonprofits can use Google’s advertising support to reach more of the right people.

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Working Smarter, Not Harder…With Google Analytics

Use visitor data to focus effort on what is working instead of relying on guesses about your audience.

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What is Google Analytics? Why Do I Really Need To Use It?

Get a plain-language introduction to the website data that helps organizations make better marketing decisions.

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Website Need an Update? How to Sell Your Executive Director on the Idea

Build a practical case for redesign by connecting website problems to trust, reach, and organizational goals.

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Why Use WordPress for Your Nonprofit’s Website

Consider the flexibility, ownership, and content tools that have made WordPress useful for nonprofit teams.

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Mobile-First: What it Means for Nonprofit Organizations

Understand why designing for phones first is essential for usability, search visibility, and supporter action.

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The Power of Storytelling: Writing to Engage and Motivate Readers

Write about people and impact in a way that captures attention and gives readers a reason to care.

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